Cool Business

By August 8, 2015Blog Posts

Business man and woman working on digital tablet. Both people are looking at the touch screen and one is pointing. Both are casually dressed and look to be in a creative profession. Both are adults, one is African American or mixed race and one is Asian. He is wearing glasses and smiling. Close up with copy space.

Our recent “Start up business” shoot was a great success. We had 5 models in total (2 can be seen in this image) representing various cultural and ethnic backgrounds.

All images were shot on location at a graphic design office in Surry Hills which had a wall of large windows giving us a beautiful natural light that was kept behind the models and overexposed a little to give the shots a bright contemporary look. To fill in the shadows we used our Elinchrom mono bloc flash units with octagonal soft boxes to create a soft natural looking feel.

The day was overcast, keeping the natural window light quite dim, so to keep our images bright we had our apertures set wide (f2.8 – f4.5). This helped create some wonderful lens flare effects and kept our depth of field very shallow. Due to the limited natural light, our shutter speeds were often quite slow, so a monopod was used to help stabilise the camera.

To create the cooler blue colour temperature, we set our white balance around 4200 Kelvin.

You can see more business images in our business gallery.

Shot on Nikon D4, 70-200mm 2.8 lens

Aperture f2.8, shutter speed 1/40, ISO 250